Online Focus Groups

Even when you aren't using our facilities, we can recruit and manage your online qualitative projects.

Metro Research Services now offers online focus groups and bulletin board services in addition to our renowned traditional, in office focus group and interview services.

Utilizing the expert software of Itracks, Metro Research refers you to a qualified moderator who can design and conduct online focus groups to keep you and your research on the cutting edge of research technology.

By combining online research with in person focus groups and interviews, you can break into the technology age and offer more comprehensive research results with limitless options.

Online Focus Groups

Get Ready, Get Set, GO!

Need fast project turn around? Not a problem with Metro Research Services online focus groups where we will work with you to book, recruit and run your groups in a matter of days. Online focus groups will provide fast, top-level insight to your research questions and concepts from the DC Metro area. Sessions can be tailored to any methodology including breakout groups which can be divided from a larger online group for more intimate discussions.

Honest Respondent Feedback

These focus groups capture immeadiate reactions of participants while simultaneous typing and responses help to eliminate the influencer effect.

DC Metro Area

Online focus groups and bulletin boards utilize the same database respondents used for in office focus group and interview research, helping to ensure accurate and local project results.

Efficient and Flexible Methodologies

  • Ad testing
  • Website testing
  • Sensitive topics
  • Low incidence populations
  • Web savvy users
  • Physicians and medical professionals
  • Executive interviews
  • Government Studies
  • Online Mock Jury with breakout groups
  • Political Studies

Bulletin Boards

Bulletin Boards are long term, more in depth transcripts offering involved discussions, convenience and depth of information.

Superior Insight

Unlike other qualitative methodologies, bulletin boards allow participants to explain their thoughts with more clarity.

Participant Convenience

Participants can login at their convenience allowing more time to express their opinions and provide richer insights.

Flexible Methodology Options

Your choices are practically limitless.

Online diaries

Captures evolving consumer opinions and can be booked for weeks or months at a time.

Product Tests

Mail sample product testing materials to each participant or have respondents shop and then comment on their experiences online.

Multi Method

Combines methodology and seamlessly moves targeted respondents from an online focus group to a bulletin board to capture more in-depth insight.

Media

Uses the whiteboard to display a website, advertising, video or any media you need feed back on.

Multi Mode

Starts by conducting in office or online one- on- one research and then invites all respondents to an online focus group or bulletin board.

Profile Pages

Enables respondents for each research project to learn more about one another as they share their favorite music, podcasts, books and more.

User Upload

Participants can upload their own media items which may be relevant to the study they are participating in such as other ads, music, pod casts etc.)

Breakout Groups

As in focus groups, moderators can divide participants into smaller groups for more personal discussions. Divide respondents by age, gender or any way you would like.