MobiLab

Accompanied by a full-time, experienced and client-friendly technician, our two usability lab offerings: MobiLAB™ and MobiLAB™ PC allow researchers to clearly observe and evaluate the testing of any type of interactive product during the qualitative market research testing process.

Facial reactions, hand/eye movements and body language are combined electronically with images of the product being tested and are displayed in a picture-in-picture format, providing simultaneous observation and feedback of the product/participant interaction.


MobiLAB™ is a very flexible system that can be customized to meet client preferences and the specific needs of a study. Ideal for testing websites, hand-held devices, kiosks, interactive software, etc. MobiLAB™ can support any testing scenario including IDIs, dyads, mini groups, and full focus groups.

MobiLAB™ Includes:

  • Two remotely controlled cameras that can be placed anywhere in a room
  • Direct inputs from a respondent's PC at full VGA resolution
  • Digital switching equipment to provide picture-in-picture display
  • 32" LCD monitor in the client viewing room
  • DVD recording of all the sessions.
    • Does not include a PC for the respondent room.

MobiLaB™ PC

MobiLAB PC is a PC based usability lab that is designed specifically to support the testing of websites and software related products. Utilizing Morae™ screen capture software, it allows clients to clearly observe and evaluate user testing. MobiLAB PC is always accompanied by an experienced full-time technician and can easily support multiple testing scenarios including IDI’s, mini groups and full focus groups with up to eight users.

MobiLAB™ PC Includes:

  • Full-time onsite technician for system set up and operation
  • PC in the respondent room with redundant keyboard and mouse controls for easy moderator access
  • Morae™ screen capture software and a webcam camera to provide picture-in-picture display (PIP) and recording of respondent’s screen activity and facial reactions
  • Two 20” LCD monitors in the client viewing room to display the PIP
  • Real-time “video marking” of points of interest
  • DVD recording of all sessions in PIP format as Windows Media files
  • DVD recording of all sessions in PIP format as Morae RDG files

Interactive Video has MobiLAB™ resources all across the country to provide consistent technology support wherever your research takes place. Multiple markets are our specialty. Our team will be happy to advise the package that best suits the purposes of your study.

MobiLAB™ ET - eye tracking lab with a full-time technician

  • Ideal for testing all types of stimuli, i.e., websites, print media, store shelving, TV commercials
  • Utilizing the latest technology by Tobii and SMI

MobiLAB™ - traditional usability lab with a full-time technician

  • Ideal for testing websites, hand-held devices, mobile apps, etc.
  • Utilizes two remotely controlled cameras that can be placed anywhere in a room
  • Picture-in-picture display and recording in high resolution
  • 32" LCD monitor in the client viewing room
  • DVD recording of all sessions

MobiLAB™ PC - PC based usability lab with a full-time technician

  • Ideal for testing websites with IDIs, mini groups and full focus groups
    • PC in the respondent room with redundant keyboard and mouse controls for easy moderator access
    • Utilizes Morae™ software and a webcam camera to provide picture-in-picture display and recording
      • Two 20" LCD monitors in the client viewing room to display the picture-in-picture video
      • Real-time "video marking" points of interest
      • Windows Media file recording of all sessions

Videography Support

  • Professional videographers with digital video equipment to record focus group and ethnographic interviews. Live video streaming also available from remote locations.

Videoreport™ - summary highlights video

  • Highlights video to illustrate the research key findings
  • Standalone video or Powerpoint insertion

SuperMobi - live video streaming

  • As an agent for FocusVision IVP provides live streaming of remote (non-facility) research interviews
  • All video files are archived and available for on-demand playback

Interactive Video greatly appreciates the relationship we have with our facility partners and we welcome the opportunity to share our knowledge and expertise for your future projects.